Milan, October 11th. For the fourth consecutive year, Yamamay has renewed its commitment to LILT (the Italian League for the Fight against Cancer). Throughout October, LILT and Yamamay will work together on a communication campaign via the brand's social media channels, in stores and in the main media to raise awareness among women about the importance of prevention and early diagnosis of breast cancer. Yamamay has worked very closely with the foundation throughout the year with a number of initiatives, most recently the new ‘INNERGY’ bra designed to support women in the post-operative phase. Thanks to their partnership with LILT, for years Yamamay has also given its employees access to free breast examinations and ultrasounds at the company in order to increase prevention awareness.


Casual campaigns for all bras and bodysuits wireless bra are available - 20% by the end of the month in all Yamamay stores.