The grand opening of Philipp Plein and Billionaire boutiques in Bucharest

The grand opening of Philipp Plein and Billionaire boutiques in Bucharest


More than 300 persons attented yesterday evening to the grand official opening of Philipp Plein and Billionaire boutiques, located at The Grand Avenue, on the ground floor of the JW Marriott Grand Hotel Bucharest. It was a fantastic show for everyone, with a spectacular show of lights, special projections and music, a great opportunity to immerge in both Philipp Plein and Billionaire worlds.


PHILIPP PLEIN: “I am very happy to come to such a beautiful city and celebrate the inauguration of my Philipp Plein and Billionaire stores. I hope to return soon after experiencing such a warm and enthusiastic welcome.

FLAVIO BRIATORE: “I hadn't been back to Bucharest in a long time and it was a good opportunity to join Philipp for this opening. The welcome has been fantastic and I really think there is a big potential for Billionaire to be very successful here.”  


PHILIPP PLEIN, Covering 82 square meters, the boutique has been carefully designed and conceived by the Italian architectural and design firm Claudio Pironi and features the latest men’s and women’s collection.

Customers are welcomed at the entrance by the trademark giant skull studded in CRYSTALLIZED™- Swarovski Elements. Black marble creates a refined yet impactful ambiance. The accessories are exhibited like authentic pieces of art, each item glorified in custom made stainless steel framed displays. A custom Murano glass chandelier adds the final touch of elegance, lighting up the various areas of the store.


BILLIONAIRE, the brand renowned for its eccentric, sophisticated style and luxurious made in Italy craftsmanship inaugurates a new 79 square meter boutique designed by the Italian architectural firm CLS.

Featuring a series of iconic elements inspired by early 20th century New York skyscrapers, symbols of wealth of the first American billionaires from the industrial age.

An imposing entrace welcomes customers while gates of gold recalling a vintage bank vault delineate the store boundaries. Gold coins featuring the Billionaire lion adorn fixtures, walls and the dark red cocciopesto clay floors. Further golden details are seen in the clothing racks, shelving and display cases, in contrast with dark brushed stucco walls and levanto marble accents.