NEW ERA is the newest brand in the Global Brands portfolio. The company have over 100 years of tradition in the hat industry. The brand's designs encourage customers to be themselves. The brand team admires innovation and the rebels in life.

NEW ERA has always been at the forefront of innovation and progressive thinking. The innovative attitude and form breaking philosophy inspire the brand today and in the past.

The brand's Spring-Summer'23 models can be found in Fusion stores as well as in our online store: www.globalbrandsstore.com