A TOUCH OF ITALY – ITALIAN LIFESTYLE YAMAMAY FW19

Milan, 30th July 2019. Through the pictures from the Fall/Winter 2019 ‘A touch of Italy – Italian Lifestyle’ campaign, Yamamay confirms once again its desire to express its own Italian identity.
Shot in the wonderful setting of Portofino, the campaign is a celebration of feminine beauty, embodied in shots of two fabulous Italian women: Matilde Rastelli, one of most sought-after models of the moment and Beatrice Vendramin, an actress, singer and emerging writer. Matilde devotes her time to catwalks and photo shoots and Beatrice to film sets and to assert herself ever more on social media as an icon of Generation Z, with more than one million followers on her channels. The two young women were selected by Yamamay for their naturalness and, at the same time, also for their skill in presenting women’s lingerie in a very sensual but fresh way.
The sophisticated and timeless photos were shot at Villa Franca in Portofino by Italian photographer and art director Francesco Carrozzini, who was chosen for his talent for capturing the spontaneous and real side of women. The mood is relaxed and intimate, the settings intersperse glimpses of
interiors with natural countryside, where colours blend harmoniously with the nuances of the collection’s garments that alternate more classic colours, such as black, with brighter tones such as teal, ochre and baby blue.

New Collection available now in Yamamay store in Sofia Ring Mall and Markovo Tepe Plovdiv.

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