Hugo

In 1923, Hugo Boss founded his own clothing company in Metzingen, Germany, where it still operates. In 1924, he started a factory along with two partners. The company produced shirts, jackets, work clothing, sportswear, and raincoats. 

He died in 1948, but his business survived. As a result of the ban on Boss being in business, his son-in-law Eugen Holy took over ownership and running of the company. In 1950, after a period supplying work uniforms, the company received its first order for men's suits, resulting in an expansion to 150 employees by the end of the year. By 1960, the company was producing ready-made suits. In 1969, Eugen retired, leaving the company to his sons Jochen and Uwe, who began international development. In 1970, the first Boss branded suits were produced, with the brand becoming a registered trademark in 1977. This was followed by the start of the company's long association with motorsport, sponsoring Formula One driver Niki Lauda, and later the McLaren Racing team.

In 1984, the first Boss branded fragrance appeared. This helped the company gain the required grow. In 1989, Boss launched its first licensed sunglasses.

Originally all sitting simply under the HUGO BOSS umbrella, in 1993 the collection divided its range into lines HUGO, BALDESSARINI and BOSS as part of their tri-brand strategy.

Six years after the creation of the two sub-labels HUGO and BOSS, in 1999 BOSS Orange range was launched. The collection flanks both the classic styling of the BOSS label and the more progressive HUGO line. Another from the family of BOSS sub-brands, BOSS Golf Wear, is designed in 1997 following the brand’s success in golf sponsorship, this collection is later to be renamed BOSS Green.  Fast forward a decade to 2017 and the company strips back the number of labels to the original BOSS and HUGO, with BOSS Orange and BOSS Green being integrated into the BOSS core brand as of the SS18 collection.

Both brands share the same level of quality, design innovation and sustainability but the biggest difference is the style.

The easiest way to understand the difference is to think that your sophisticated, smart, tailored, business pieces will most liked fall under BOSS. For both men and women, they have sharp tailoring and bold wardrobe pieces that make up a very classic wardrobe.

The BOSS collection includes BOSS Green which is your dynamic athleisure and performance sportswear which included technically advanced designs. BOSS Orange, which is your casual essentials and denim pieces such as jackets and coats. Then, BOSS Black which is your very tailored, smart casual piece some with a slight sportswear aesthetic. Mentioning again the style of the sportswear pieces, they are more branded and simplistic with sharp designs. The label BOSS aims to cover all bases for a very modern wardrobe. #thisisboss 

At the turn of the millennium, the first womenswear line was launched under the BOSS core brand. Aligning with the BOSS menswear ranges, the BOSS Womenswear collection has a range under BOSS Orange but not BOSS Green.

Similar to the BOSS menswear collections, BOSS womenswear is for your modern women, who need a wardrobe that works for their lifestyle. Whether you are going to work, or from the office out to dinner. These are smarter, luxury pieces with crisp tailoring and high-quality fabrics, you can dress up or down. Faces of BOSS womenswear include models such as Hailey Bieber and Joan Smalls to influential athletes such as Alica Ѕchmidt. 

HUGO is your clean-cut and laid-back clothing for an everyday wardrobe. Often a little more daring, adventurous and focused on more casualwear styling, HUGO is the fun sibling. Its primary style focus is to be authentic to yourself! #iamhugo 

HUGO womenswear follows the men’s line with plenty of attitude and a party-girl aesthetic with modern tailoring and smart and causal pieces she can mix and match. The HUGO woman dresses to match her mood and you can definitely see her personal style shining through her wardrobe choices. Summarising HUGO womenswear in comparison to the BOSS collection would be, authentic, confident and cool.

The Spring-Summer 2023 collection can be found in Scandal stores and coming soon to our online store: www.globalbrandsstore.com.