Guess Fall/Winter 2020

Welcome to a fall/winter filled with independent style and a rebelliously chic attitude. The confident GUESS girl
ensures all eyes are on her with eclectic and feminine looks, unusual fabrics and a SUPER POP twist. Meanwhile,
GUESS boys look to the future with techno-inspired, underground vibes and a mix-and-match ethos with a nod to
the rodeo – perfect for creating fashion-forward looks this season.


Fashion Force
Step out in full fashion force with this contrasting line of cool, sexy pieces. Revisiting iconic looks with a modern
twist, military-inspired pieces meet all-over prints, urban touches and animal accents, alongside sporty details and
flower themes. Fabrics are playfully combined, with satin and knitwear, transparent meshes and faux leathers,
overlaid and layered to create a unique style. Bright pops of orange and yellow enhance a confident palette.

Powerfall Instincts
Our iconic spirit lives on in this pop-chic line filled with striking outerwear and knitwear. A strong palette of camel
mixed with fuchsia and red is injected with bright green, black and white. Faux fur takes center stage in eyecatching
tones and spray-paint graphics. Checks, print-effects and graffiti ensure all heads are turned, while the
transparent puffa jacket with colored down padding is the perfect piece for a young approach to fall.

Midnight Angel
With its irresistible palette of blue, fuchsia, purple and red, Midnight Angel embraces the winter season with
atmospheric allure. This drop includes a warm & cozy Made in Italy knitwear capsule, pop zebra print, spangled foil
finishes and a shadowed floral prints. The red painted shearling is a must, together with black coated jeans and
embellished party tops.

This season, GUESS continues its eco commitment through innovation.
“Guess Flex” makes a return appearance, sexier than ever, along with the new “Off-water” dying technique that
reduce to zero the water consumption. We continue to invest in circular economy with our “Reborn denim” in new
fits and washes. Laser finishes have been used to create laundry-effects and different textures. Pied de poule
combined to black jean and tweed plus indigo denim add a fun touch to the assortment, while super high-wide leg
cuts, mum style and the new shape-up legging make a modern statement on sexy jeans.



Techno Rodeo
The rodeo is in town this fall, bringing with it a techno-inspired attitude brimming with classic American elements
and demolition derby appeal! Bold graphics and logos meet a palette of warm earth tones, yellow, red, orange and
blue with ruby green highlights. Navajo embellishments finish off denim worked with laser finishes, while
macroprints and plaid ensure this rodeo is set to stay for the season.

Underground resistance
Brit punk is back with this sartorial take on protest chic. Think urban modernist meets heavy metal England, with an
anarchistic mix of tartan, overdyed denim, bleach stains and acid washes that combines with classic pied de poule,
and metal and leather detailing. Graffiti is king, along with bold lettering, animalier and a mix-and-match attitude
that lives for the music tour. Pop tones of sour green, dusty pink and fiery red contrast with beige gold, olive green,
black and blue.

Future Rider
Multifunctional garments meet high-performance fabrics in this futuristic line filled with abstract and
extraterrestrial appeal. Thermosensitive materials change color upon contact with the skin’s heat, while technical
wool is paired with denim, and inside-out treatments meet digital lettering, travelling map prints and ice dyeing for
an array of original pieces that look to the future. A modern palette of grey and green tones is infused with pop
tones of purple, orange and green.

Winter Standards capsule
This sustainability conscious line is ready for the colder months with cozy reworked classics, brand new basics and
wardrobe icons. With a nod to the Nineties in the form of corduroy, checks and stripes, this comfy capsule
embraces sherpa fleece, chunky knits and revisited volumes to create retro sport-inspired silhouettes and a new
logo statement. Mustard yellow, warm red, orange and denim blue evoke the season with an irresistible warmth.


The collection in available in all Guess stores in Sofia and Varna.

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