The SS17 Guess collection celebrates the fusion of urban glamour and a bohemian free spirit. While exploring innovative technical fabrics, the collection also puts the spotlight on fresh and natural fibers in a variety of colors and patterns for him and her. Denim is a key player, for sun-kissed summer looks.

City Uniform

A metropolitan young woman, juggling her countless commitments and interests with zest, is the source of inspiration for urban-glam looks that expertly blend fashion details with innovative technical fabrics. The result is an original line of transitional outerwear, packable garments and functional denim. Floral and animal prints create the perfect look for the urban jungle, alongside graphic motifs and bold stripes.

Denim meets technology in the #smartguess line, with futuristic fabric finishes setting the next level for fashion denim. Three colors epitomise three different performances: Fast Blue for highly breathable and water-repellent denim with dry fast technology; Cold Black for heat-regulating technology that protects the skin from UV rays; and Stay White for whiter-than-white laundering thanks to the special “no stain” technology.

Summer Pin-Ups

Cuba’s breathtaking landscapes and joyful atmospheres are reflected in a line of ultra feminine pieces with new volumes and bold graphics, true to Guess’ iconic, young and sexy DNA. Close-fitting silhouettes and sleek cutouts are brightened up with eye-catching patterns, lively stripes, floral prints and pop solid colors.

Innovative stretch fabrics open up a new frontier for denim, delivering top performance while also ensuring a sensual slim fit. Jeancare, moisturizing denim, and 4-Way Stretch - in which highly comfortable fabrics stretch in both the warp and weft directions and sculpt a bombshell figure - are the main innovations that make this summer hotter than ever!

Raw Coast

The carefree, unconventional attitude of the world-renowned Coachella Festival, which brings an original mix of music, fashion and celebrities to the heart of the Californian desert, is echoed in natural and fluid fabrics such as silk, tencel and viscose. Desert vibes translate into a palette of earthy and neutral tones.

Maxi dresses and flowing skirts grant a boho-chic flair, accompanied by a sudden burst of seduction provided by hot pants and crop tops, for glam-rock styles.

Delightfully lightweight, sky-blue denim continues to offer stylish comfort even at the peak of the hot summer months. Fluid indigo tencel is the leitmotif of pieces with peep-skin cuts, deep slits and flirty ruffles, adding a romantic touch to sensual outfits.

You can find SS17 colleciton at our Guess and Scandal stores!