Pepe Jeans London - Fall-Winter 2020

The first drop from the AW20 Collection rekindles the youthful optimism and freedom that found its voice in music and sparked a cultural revolution. Charged with energy, this is a story about exploration and experimentation, with iconic styles inspired by rock classics from the past.

The women’s collection features fun-loving mini dresses in pinafore and mod styles, as well as longer dresses with mini prints. The palette is based on the three most emblematic colours of the era: red, white, and blue.

The men's collection uses the same youthful colour palette, only in darker, more masculine shades. Bomber and baseball jackets, polo shirts, and dark-wash jeans with turn-ups recreate unforgettable sixties’ looks for him.


The collection is available now in Pepe Jeans Paradise Center and Fusion stores and in our online stores: