Superdry Holiday

British brand Superdry is excited to unveil the "Holiday" campaign for SS20. The collection embraces the new season with fresh summer classics to create a versatile capsule wardrobe. Imbued with Superdry’s signature attention to detail, the curation includes traditional graphic pieces, with contemporary updates, and new styles, including swimwear and dresses.   

In the Womenswear line, there is core edit of the best of beach, festival and urban designs. Influenced by LA’s carefree attitude and spirit, colour-pop details, prints and embellishments are accentuated across swimwear, dresses and outerwear. The accompanying accessories range includes all the key pieces to complete any summer outfit, such as classic slides, bucket hats and bum bags.

The Menswear line takes its style cues from the US West Coast, with a complimentary edit of spring layers which transition effortlessly from day to night. Engaging details are incorporated across the collection with signature graphics, multi-fabrication silhouettes and subtle neon designs. From skinny jeans to cargo trousers and chino shorts, the trouser collection comes in multiple washes and styles, featuring an array of classic preppy tones which can easily be dressed up or down.


Shot on location in Palm Springs, the SS20 campaign beautifully demonstrates the versatility and breath of the collection. For the Holiday curation, there is a young carefree feel as the cast move from a hotel room to frolicking in the pool. 


The collection in available now in our online store: