“Women in rebirth”, the title of a beautiful poem dedicated to the feminine universe is the perfect description for the spirit of the 2017 Yamamay Spring Campaign.

A light spring breeze gently blows the curtains, the crisp fresh air of the spring mornings with the scent of new flowers, the desire of staring at the sun and the need of colours slowly inviting to the summertime: these are the signs of the new season coming, able to regenerate woman's soul.

Yamamay brings to life the dreams of every woman with its new offering proposals, celebrating the Spring, the season that lights up the nature, the most loved and waited for, with refined and sophisticated garments that get a lighter and more delicate makeover

leading every woman to the joyful and funny season with a flirting eye to the summer.

“A touch of Italy”, the claim that best fits the spirit of the new Yamamay campaign, the frame for the shootings is the Como Lake: a unique place that highlights the Italian excellence, a mixt of past and the present, art and culture, style and elegance.

All this in one icon, the amazing model Emily DiDonato representing the Yamamay Spring Collection, once more under the majestic guide of Giovanni Gastel, one of the major and elegant photographer within the fashion world.