INNOVATION IS SEXY

Milan, November 2019. In accordance with the values that have always distinguished the soul of the brand, Yamamay is dedicating the month of November to technological innovation, placed at the service of female beauty. The campaign slogan is 'Innovation is sexy', because wearing comfortable and innovative products helps you to feel good about yourself and your body, enhances your strengths and increases your self-esteem.


The meticulous R&D work combined with biometrical studies on proportions and perfect fit takes shape in a collection of garments with a modern design, developed with cutting-edge Lycra, 100% made in Italy, which guarantees absolute comfort.
Bras, leotards, briefs and panties, but also shaping petticoats and bodysuits, leggings, shaping shorts, designed for all types of body help smoothing and highlighting the shapes, becoming a precious ally of seduction, to look good and feel good in your skin. Basic lingerie is no longer purely functional but becomes the star of your wardrobe and a real weapon at the service of beauty and feminine seduction.


‘In the campaign shots, we portray a selection of Basic items that represent the most innovative pieces of our collection in the most sensual way ever to make our consumers understand that technological innovation, that has always distinguished Yamamay collections, is a tool at their service. A technical garment helps to enhance your qualities, making women feel more beautiful, comfortable and sexy than ever, all at the same time. We wanted our garments to be the real stars of the campaign, that’s why we chose the Italian master of portraits, Giovanni Gastel, to re-interpret our sets in an elegant but at the same time very sexy way. These pictures are a hymn to feminine beauty and sensuality.’ Gianluigi Cimmino, CEO of PianoforteHolding.


The garments portrayed in the shots are part of the lines: Sculpt, Principessa, Althea, Innergy and Space. Sculpt and Space lines have been realized with the patented Sensitive® fabric.

The collection available now at Yamamay stores in Delta Planet Varna and Markovo Tepe Plovdiv.

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